Southern Cape Christian School
Building a mascot-driven brand for a private school
Southern Cape Christian School needed a refreshed brand identity to bring unity across their academic and athletic programs. The goal was to develop a visual system that felt strong, timeless, and structured—something that would resonate with students, families, and staff alike.
I designed a custom lion mascot as the foundation of the brand, paired with bold serif typography and a versatile badge system that could adapt across uniforms, signage, and print collateral. The result is a cohesive brand that balances tradition with modern clarity.
About
Client
Southern Cape Christian School
Scope
Primary and Secondary Logo System, Mascot Illustration, Typography and Color Palette, Brand Style Guide
Primary Logo Design
The primary logo for Southern Cape Christian School was designed to balance tradition with strength. Featuring a classic serif typeface and a bold cross integrated into the letterforms, the logo reflects the school’s foundational values while maintaining a clean, academic look. The goal was to create a mark that feels both timeless and versatile—equally at home on formal documents and student apparel.
Athletic Mascot Design
The lion mascot was created as a bold, energetic emblem for Southern Cape’s athletic teams. With clean lines and a confident expression, the illustration strikes a balance between approachability and strength—designed to inspire school spirit across uniforms, merchandise, and sports signage. The simplified, scalable design ensures it holds up in both large-format applications and embroidery.