L'Elegance Salon: Elevating a
Salon's Digital Presence
L'Elegance Salon offers expertise in all aspects of haircare with a dedication to quality products and an atmosphere of refined tranquility. Collaborating with Bria Loves Design, we brought their rebranding to life through a streamlined Wix Studio website and dynamic social media strategy. The result: a cohesive digital experience that reflects their commitment to exceptional service and modern elegance.
About the Client
L'Elegance Salon offers expertise in all haircare aspects, with a commitment to quality products and a serene salon atmosphere. They sought to modernize their brand identity while maintaining a timeless aesthetic that reflects their dedication to providing clients with exceptional haircare services and an elevated, contemporary salon experience.
The Challenge
To infuse a modern yet timeless aesthetic into L'Elegance's identity through a comprehensive rebranding effort. The salon needed a cohesive digital and print presence that would elevate their brand, improve user experience, and better showcase their premium services across all touchpoints.
Client
L’Elegance Salon
Platforms
Instagram, Facebook, Wix
My Role:
Digital Designer & Social Media Manager - I designed and built the new website in collaboration with Bria Loves Design, and manage ongoing social media content creation for Facebook and Instagram, including feed posts, stories, and reels.
In Collaboration With:
Deliverables:
Website design and development (building upon new branding in collaboration with Bria Loves Design)
Social media content creation and management (Facebook and Instagram)
Feed posts, stories, and reels
Blog layout redesign
Skills Applied:
Web Design
Web Development
Social Media Management
Content Creation
Brand Implementation
SEO
User Experience Design
By the Numbers
Website Strategy
Simplified Navigation
The previous website had numerous pages that created unnecessary complexity for visitors. We streamlined the site architecture, consolidating content and significantly reducing page count to improve navigation and create a more intuitive user experience that gets clients where they need to go.
Redesigned Homepage Experience
We transformed the homepage from a static landing page into an engaging, scroll-driven experience. Key information like services now lives directly on the homepage, eliminating extra clicks and creating a seamless user journey that immediately immerses visitors in L'Elegance's elevated aesthetic.
Strategic Visual Storytelling
The design prioritizes high-quality imagery that showcases the salon's work throughout the site. By letting their expertise speak through compelling visuals, the website creates an instant connection with L'Elegance's premium, modern brand identity and demonstrates the quality clients can expect.
Blog as Haircare Resource
We transformed the blog into a comprehensive haircare resource with a prominent search bar at the top of the page. This makes it easy for visitors to quickly find answers to their questions and positions L'Elegance as a trusted authority, not just a service provider.
Building a Digital Experience
Building on L'Elegance's refreshed branding, the new Wix Studio website needed to do more than look beautiful—it had to work seamlessly for both the salon and their clients.
The design prioritizes ease of navigation, making it simple for visitors to explore services, book appointments, and discover helpful haircare content. A redesigned blog layout invites deeper engagement, while strategic SEO implementation ensures the salon reaches clients actively searching for premium haircare in the area.
Every detail, from typography to imagery, reinforces L'Elegance's commitment to modern sophistication and exceptional service. The result is a cohesive digital experience that feels as elevated and welcoming as stepping into the salon itself.
Social Media Strategy
Content Planning & Creation
I manage and create all social media content for L'Elegance across Facebook and Instagram, including feed posts, stories, and reels. Each piece of content is thoughtfully planned to align with the salon's modern, elevated brand identity and engage their audience authentically.
Brand Consistency Across Platforms
Building on the refreshed branding from Bria Loves Design, I developed a cohesive visual system that maintains consistency across all social touchpoints. This ensures that whether clients discover L'Elegance on Instagram or Facebook, they experience the same premium, contemporary aesthetic.
Strategic Template Development
I created a library of reusable templates that streamline content creation while maintaining high-quality output. These templates allow for efficient, consistent posting that showcases services, educates clients, and reinforces L'Elegance's position as a trusted haircare authority.
Community Engagement & Growth
The social strategy focuses on building meaningful connections with current and prospective clients. By combining educational content, behind-the-scenes glimpses, and visual showcases of their work, the content invites engagement and positions L'Elegance as both approachable and expertly professional.
The Results
Website Performance
Within weeks of launch, the new website saw a dramatic surge in performance. Traffic increased by 2,203%, with 57% of visitors coming from organic search—a clear SEO win. The redesigned blog layout drove a 1,580% increase in post views, transforming it into the haircare resource hub we envisioned.
Social Media Growth
The announcement of the new branding and website created significant momentum on Instagram. Profile activity jumped 103.1% and profile visits increased by 96.2%, connecting L'Elegance with a broader audience seeking premium, contemporary haircare services.
A Complete Digital Transformation
The combination of a streamlined website and strategic social media presence positioned L'Elegance to confidently step into their new chapter—reaching more clients while staying true to their commitment to quality and modern elegance.